Penerapan Digital Marketing sebagai Strategi Marketing dan Branding pada UMKM

Abstract

One of the effects of information technology development in the business world is the use of digital marketing to support marketing and branding in a business. The advantages of using digital marketing can be outside the marketing area of a product or business, besides that it can increase the selling value of the product or business through branding. Based on this, the service team held an activity: "Implementation of Digital Marketing as a Marketing and Branding Strategy in MSMEs in the Sumbersari sub-district". Through the service activities carried out, it is expected that partners can increase the marketing and branding of their products.