PENERAPAN E-COMMERCE BERBASIS SEO DAN CMS SEBAGAI SOLUSI PEMASARAN DAN MANAJEMEN PADA INDUSTRI KREATIF BIDANG ROBOTIKA

Penulis

  • Taufiq Rizaldi
  • Hermawan Arief P
  • Dicky Adi T

Abstrak

The development of Information Technology which is developing very rapidly has an impact on the business world, especially in the fields of production, marketing and management of a business. Purnomo Electronics is a Micro Business engaged in the electronics and creative industries, especially in the field of robotics and contains education related to robotics. One of the main problems of MSMEs is the limited quality of Human Resources (HR) and weak business networks and market penetration capabilities. The implementation of E-Commerce, Search Engine Optimized (SEO) and Contains Management System (CMS) is one of the solutions proposed to solve partner problems in the fields of production, management and marketing. The results of the community service activities are expected to support marketing and partner management with CMS and increase partners' chances to be better known by utilizing SEO.

 

Kata Kunci— CMS, E-Commerce, Marketing, Robotics, SEO .

Referensi

Pengembangan Model CYBER CLUSTER E-COMMERCE Berbasis CMS dan SEO Produk UMKM Dwi Agus Diartono*1, Yohanes Suhari2, Aji Supriyanto. IJCCS, Vol.9, No.2, July 2015, pp. 145~156.

Rizaldi. T, Putranto. H.A. 2017. Pemanfaatan E-Commerce sebagai Strategi Peningkatan Pemasaran UMKM. Seminar Nasional Hasil Pengabdian kepada Masyarakat 2017 Politeknik Negeri Jember.

Tajuddin. M, Abd. Manan. 2017. Model Pemasaran Usaha Mikro Kecil Dan Menengah (Umkm) Berbasis Online Dalam Mendukung Pariwisata. Jurnal Matrik Vol. 17 NO. 1.

Ledford, Jerri L. 2015. Search Engine Optimization 2nd Edition. New Jersey : Wiley and Sons.

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11-12-2019