Analisis Deskriptif Bauran Pemasaran dan Citra Merk Beras Produksi Jember
Abstract
This research included in the kind of research the survey , and consisted of a combination of research explorative and konfirmatori who was to the district of jember , east java based on the consideration that jember included in kabupaten largest rice producer in east java .The purpose of this research it is analyzing and test the relationship in a number of indicators measuring hotchpotch variable marketing who is influential and contribute to the creation of rice production jember brand image , the method used to deliver maximum likelihood estimation ( mle ) to suggest that parameter for model .Technique of analysis that was used in this research was a factor analysis konfirmatori ( confirmatory factor analysis; cfa ) .The research results show that indicators the measurement of variable products considered the most good was a sense of , while the responded to less than good compared to others is the scent .The price of the measurement of variable indicators which is considered the best kind is of a discounted price , while the responded to less well is a list
Â
Keywords— Marketing Mix, Brand Image, Jember Production RiceReferences
Ahmady M, Sumarwan U, Suharjo B, Maulana A. 2012. Key Success Values In Relationship Marketing of Agriculture Products. Jurnal Manajemen & Agribisnis. 9(1):59-67. ISSN: 1693-5853.
Alipour, Mehrdad., Abbas Ghanbariand Seyed Mahdi Moniri. 2011. The Impact of Marketing Mix (4Ps) on Marketing Audit and Performance InIranian SMEs. International Journal of Humanities and Social Science.Vol. 1 No. 2. 112-117.
Anwar, Sariyun Naja. 2005. Pemanfaatan Website sebagai Media Promosi Tujuan Wisata. DINAMIK. Vol X. No. 1. 31-36.
Atmaja, Desy Purwanti dan Martinus Febrian Adiwinata. 2013. Pengaruh Produk, Harga, Lokasi dan Kualitas Layanan Terhadap Keputusan Pembelian di Kopitiam Oey Surabaya. Jurnal Hospitality dan Manajemen Jasa. Vol. 2. No. 1. 12-23.
Biel AL. 1992. How Brand Image Drives Brand Equity. Journal of Advertising
Research, 32 (6). 6-12.
Budiwati, Hesti. 2012. Implementasi Marketing Mix dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen pada Produk Unggulan Keripik Pisang Agung di Kabupaten Lumajang. Jurnal WIGA Vol. 2 No. 2, September 2012 ISSN: 2088-0944.
Bulog - http://www.bulog.co.id/bisnisberas.php - Bisnis Komoditi - Copyright © 2012 bulog.co.id - diakses tanggal 09 Mei 2016
Cravens, David W., dan Piercy, Nigel F. 2004. Strategic Marketing (7th ed.). New York: McGraw-Hill.
Dessler, Gary. 2013. Human Resource Management. 13th ed. Pearson Education, Inc., Publishing as Prentice Hall.
Ferrell dan Michael D. Hartline. 2011. Marketing Strategy, Fifth Edition. South-Western, Cengage Learning.
Gul MS, Jan FA, Baloch QB, Jan MF, Jan MF. 2012. Brand Image and Brand Loyalty. Abasyn Journal of Social Sciences. 3 (1): 55-74.
Hager S, Waller K. 2008.Cultural Impacts on Manufacturing Swedish Companies’ Marketing Mix in Germany. Goteborg (SE): Goteborg University.
Hawkins, Del I. dan David L. 2010. Mothersbaugh Consumer Behavior: Building Marketing Strategy. 11th ed. McGraw-Hill: New York
Hossain E. 2007. An Evaluation of Brands Image, Product Attributes and Perceived Quality of A Selected Consumer Non-Durable Product. Administration and Management Review. 19(2): 47-63.
Imam M Z, dan Akter S. 2011. Musa paradisiaca L. and Musa sapientum L.: A Phytochemical and Pharmacological Review. Journal of Applied Pharmaceutical Science. Vol. 1 No. 5. 14-20.
Jain, Subhash C. 2000. Marketing Planning & Strategy. South-Western College Pub.
Kaliyamoorthy S. dan Parithi S. 2013. Brand Image-A New Marketing Strategy with Special Reference to Dindigul Locks. Asia Pasific Journal of Marketing & Management Review. 2(2): 64-75. ISSN: 2319-2830.
Keegan, Warren J. 2003. Manajemen Pemasaran Global, Edisi Bahasa Indonesia. Jilid 6. Jakarta: Prenhalindo.
Keller KL. 1998. Strategic Brand Management, Building, Measuring, and Managing Brand Equity. New Jersey: Prentice Hall.
Kesbir, Bramantijo, Ryan Pratama Sutanto. 2013. Perancangan Media Promosi
Sitara Indian Restaurant. Jurnal DKW Adiwarna. Vol 1.No. 2.
Knapp DE. 2001. The Brand Mind Set. Yogyakarta: ANDI
Kotler, Philip dan Gary Armstrong. 2012. Prinsip-prinsip Pemasaran. Edisi 13. Jilid 1. Jakarta: Erlangga.
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management - 14th ed. Pearson Education, Inc., Publishing: New Jersey.
Lamarto,Y. 1996. Prinsip Pemasaran. Jilid I. Edisi Ketujuh. Jakarta: Erlangga.
Lichtenstein, D.R., Netemeyer, R.G. & Burton, S. 1990. Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective. Journal of Marketing. 54 (3). 54-67.
Owomoyela, Ola Olasunkanmi.S., dan Oyeniyi K.O. 2013. Investigating The Impact Of Marketing Mix Elements on Consumer Loyalty: An Emprical Study On Nigerian Breweries PLC. Interdisciplinary Journal Of Contemporary Research In Business. Vol 4, No 11. 485-496.
Pour, Bahman Saeidi, Kamran Nazari dan Mostafa Emami. 2013. The Effect of Marketing Mix in Attracting Customers: Case Study of Saderat Bank in Kermanshah Province. African Journal of Business Management. Vol. 7(34), pp. 3272-3280. DOI: 10.5897/AJBM12.127.
Priyambada, R. Indonesia-Investments - http://www.indonesia-investments.com/id/bisnis/komoditas/beras/item183 - Beras - Updated pada 3 November 2015 - diakses tanggal 09 Mei 2016
Revzan, David A. 1991. Marketing Organization Trough The Channel, Whole Saling in Marketing Organization. New York: John Wiley & Sons.
Saputra, Hendra. 2008. Analisis Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Teh Celup Sariwangi oleh Konsumen Rumah Tangga di Kota Medan. Tesis. Medan: Universitas Sumatera Utara.
Sari, Yakut Dekrita. 2013. Analisis Faktor-Faktor yang Mempengaruhi Keputusan
Konsumen dalam Membeli Produk Industri Garmen. Open Journal System UNUD. Vol. 2. No. 1. 86-105.
Sembiring, Nirwan. 1991. Ekonomi Koperasi. Jakarta: Erlangga.
Silaban, Bernard E. dan Warisman. 2005. Analisis Strategi Saluran Distribusi Produk Lampu “OE†di Jabodetabek. ESENSI. Vol. 8 No. 1. 84-101.
Simamora. 2004. Panduan Riset Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama.
Sumarni, Murti. 2011. Manajemen Pemasaran Bank. Edisi Kelima Revisi. Yogyakarta: Liberty
Swastha, B. 2000. Pengantar Bisnis Modern, Pengantar Ekonomi Perusahaan
Modern. Jakarta: Liberty.
Tjiptono, Fandy. 2007. Strategi Pemasaran. Yogyakarta: ANDI
