2024. Implementation of Indigenous Product Attractiveness through product innovation and digital marketing to improve the marketing performance of UMKM Batik Gemeksekti Kebumen. J-Dinamika : Jurnal Pengabdian Masyarakat. 9, 3 (Dec. 2024), 509–517. DOI:https://doi.org/10.25047/j-dinamika.v9i3.5396.