A Application of the Analytical Hierarchy Process (AHP) to Determine a Development Strategy for the Mawar Cracker Business in Jember (A Case Study of the Rizki Jaya Home Industry): Penerapan Analitycal Hierarchy Process (AHP) Sebagai Upaya Menentukkan Strategi Pengembangan Usaha Kerupuk Mawar Di Jember (Study Kasus Pada Home Industry Rizki Jaya ) . j.ilm.inov. 2026, 26 (02), 303-310.