A Application of the Analytical Hierarchy Process (AHP) to Determine a Development Strategy for the Mawar Cracker Business in Jember (A Case Study of the Rizki Jaya Home Industry): Penerapan Analitycal Hierarchy Process (AHP) Sebagai Upaya Menentukkan Strategi Pengembangan Usaha Kerupuk Mawar di Jember (Study Kasus pada Home Industry Rizki Jaya ) . j.ilm.inov. 2026;26(02):303-310. Accessed November 8, 2026. https://publikasi.polije.ac.id/jii/article/view/7464