A Application of the Analytical Hierarchy Process (AHP) to Determine a Development Strategy for the Mawar Cracker Business in Jember (A Case Study of the Rizki Jaya Home Industry): Penerapan Analitycal Hierarchy Process (AHP) Sebagai Upaya Menentukkan Strategi Pengembangan Usaha Kerupuk Mawar di Jember (Study Kasus pada Home Industry Rizki Jaya ) . (2026). Jurnal Ilmiah Inovasi, 26(02), 303-310. https://publikasi.polije.ac.id/jii/article/view/7464