FIRDAUS, SE, Ahmad Nuril; PUTU YUDHIA KURNIAWAN, Bagus; MUKSIN, Muksin. Penggunaan Matrik BCG, Matrik SWOT dan Metode QSPM dalam Menentukan Strategi Pemasaran Produk Benih “Pari Arum” Produksi UD. Primasari Tani Kabupaten Jember: The Use of BCG Matrix, SWOT Matrix and QSPM Method in Determining the Marketing Strategy of "Pari Arum" Seed Products Produced by UD.Primasari Tani, Jember Regency. Jurnal Ilmiah Inovasi, [S. l.], v. 23, n. 2, p. 225–234, 2023. DOI: 10.25047/jii.v23i2.3943. Disponível em: https://publikasi.polije.ac.id/jii/article/view/3943. Acesso em: 14 mar. 2025.