Firdaus, SE AN, Putu Yudhia Kurniawan B, Muksin M. Penggunaan Matrik BCG, Matrik SWOT dan Metode QSPM dalam Menentukan Strategi Pemasaran Produk Benih “Pari Arum” Produksi UD. Primasari Tani Kabupaten Jember: The Use of BCG Matrix, SWOT Matrix and QSPM Method in Determining the Marketing Strategy of "Pari Arum" Seed Products Produced by UD.Primasari Tani, Jember Regency. j.ilm.inov. [Internet]. 2023 Aug. 31 [cited 2025 Mar. 14];23(2):225-34. Available from: https://publikasi.polije.ac.id/jii/article/view/3943