THE SCENARIO OF THE BANANA CHIPS BUSINESS DEVELOPMENT MODEL IN LAMPUNG
Abstract
Banana chips is one of a superior product in Lampung. The development of this business is very important to do. The development of this business encouraging the entrepreneurs and regional government to increas the market share. The aims of this research are to analyze the determinants factors of success in bussiness development of banana chips and to arrange the scenerio of business development of banana chips in Lampung Provinces. The prospective analysis is a tool to arrange the scenario development model business of banana chips. The optimistic scenario is expected to occur in the future. This scenario can be realized if the technical ability of entrepreneurs increases, the easier access to capital, the availability of raw materials is sufficient and on time, the production process is carried out more efficiently because it uses modern tools, and the managerial ability of entrepreneurs is getting better.References
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