SUPPLY CHAIN ANALYSIS OF ROSE PROCESSED PRODUCTS IN JEMBER DISTRICT

Abstract

Regional economic development strategies can be through the development of regional natural resource potential. One of the villages that have great potential in Jember Regency is Karangpring Village, Sukorambi District, Jember Regency, which has the potential to form a massive cultivation of roses by the villagers and is one of the largest suppliers of roses in the horseshoe area. High potential in the abundance of rose cultivation provides opportunities for people to innovate in the form of processed products from roses. However, in its development, processed rose products cannot develop due to various factors. Thus, the purpose of this study was to identify supply chain management of processed rose products in Karangpring Village, Sukorambi District, Jember Regency. The method used in this study is in-depth interviews to be able to analyze problems supply chain management. The analysis technique used is a qualitative approach and value chain analysis. The results in this study indicate that the problems underlying the underdevelopment of processed rose products are found in the product marketing system. This is because the results of processed rose products produced by BUMDES Tri Guna Jaya Mandiri in Karangpreng Village, Sukorambi District, Jember Regency are less known by the public at large. Lack of public knowledge of products processed by roses then has an impact on the lack of product demand.