SOYBEAN COMMODITY MARKETING SYSTEM IN JEMBER REGENCY

Abstract

The purpose of this study is first, analyzing the soybean marketing system through the marketing and institutional function approach, marketing channels, market structure, and market behavior in Jember Regency. Second, analyzing the efficiency of soybean marketing channels in Jember Regency on each marketing channel with marketing margin approach, farmer's share, and profit ratio. Marketing institutions involved in the soybean marketing channel are collectors and wholesalers. The marketing functions carried out by these institutions are the exchange function, physical function, and facility function. The soybean marketing channel consists of three channels, namely the marketing channel I