Digital transformation in photography SMEs: A managerial analysis of QR Code-based photo distribution on client access convenience and operational efficiency at Excisia Photography
Keywords:
MSME Performance, performance measurementAbstract
Manual distribution of event documentation photos remains an operational bottleneck for photography-based small and medium enterprises (SMEs) such as Excisia Photography, prompting the adoption of QR Code technology as a digital service-delivery solution. This study examined QR Code implementation as a managerial intervention to improve client access convenience and internal team operational efficiency at Excisia Photography, situating the analysis within the broader context of digital transformation in creative-industry SMEs. Using a mixed-method approach with a sequential explanatory design, data were collected through Likert-scale questionnaires and semi-structured interviews involving 42 clients and 6 team members. The results indicated a high level of client access convenience (mean score 4.2) and a high level of operational efficiency (mean score 4.3); the strongest gains were observed in photo access speed and reduced distribution processing time, while the weakest areas concerned the clarity of usage instructions and the timeliness of gallery readiness. These findings supported the view that low-cost, low-complexity digital tools can meaningfully improve service delivery and internal productivity in SMEs, complementing prior findings on the digitalization of Excisia Photography's operations and positioning QR Code adoption as a natural extension of that digital transformation journey at the client-facing service touchpoint. The study demonstrated that QR Code implementation is an effective, low-investment operational strategy for improving customer experience and team productivity, offering a replicable digital service-delivery model for photography and other creative-service SMEs.
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