Creation Model of Sustainable Competitive Advantage for Puger Shrimp Paste, Jember (Empiric Study on Small Paste Industry, Puger, Jember)

Retno Sari Mahanani, Taufik Hidayat

Abstrak


Achievement and sustainability of a company's competitive advantage is the fundamental basis of long-term corporate success, therefore, an understanding of resources and corporate behavior that could certainly lead to a sustainable competitive advantage is considered as a key issue in strategic management and marketing strategies. This research is conducted on 21 companies in Jember Puger Shrimp Paste ,East Java Province. This study aims to (1) Examine and analyze the simultaneously influence of innovation and marketing performance as sustainable and competitive in small industries in Jember Puger Shrimp Paste ,East Java Province (2) Examine and analyze the influence of partial innovation to a sustainable competitive advantage in small industrial firms in the district Puger paste Jember regency of East Java (3) Examine and analyze the influence of partially marketing performance to a sustainable competitive advantage of small industries in the district Puger paste Jember regency of East Java. The sampling technique in this study using the census method with a questionnaire as data collecting instruments. The results indicate that simultaneous innovation and marketing performance along with partial innovation, and partial marketing performance are not significant for sustainable competitive advantage in small shrimp paste industries in Puger, Jember, East Java Province.

Teks Lengkap:

PDF

Referensi


Abdullah, Ismeth. 2002. Pendekatan Manajemen Industrial Berbasis Kompetensi Menuju EraIndonesia Baru. Usahawan No.04/TH. XXXI April 2002. Jakarta: LM-FE UI, 3541.

Alderson, Wroe. 1937. A Marketing View of Competition. Journal of Marketing 1 (January):pp. 189-190. __________. 1965. Dynamic Marketing Behavior: A Functionalist Theoryof Marketing. Homewood, IL: Richard D. Irwin, Inc.

Amstrong, Jim and Robin Ford., 2002. Public Sector Innovation and Public Interest issues,http://www.innovation.cc/discussion paper/ Pub Sector Innovation and Public Interest, htm, March 13, 2004, p. 1. (Download 9 September 2004).

Barney, Jay. 1991. Firm Resources and Sustained Competitive Advantage. Journal ofManagement 17 (1): pp. 99-120.

__________. 1997. Gaining and Suistaining Competitive Advantage. Reading, MA:Addison:Wesley.

Bharadwaj, Sundar G., P. Rajan Varadarajan, and John Fahy. 1993. Sustainable CompetitiveAdvantage in Service Industries: A Conceptual Model and Research Propositions. Journal of Marketing 57 (October): pp. 83-99.

Dajan, A . 1996. Pengantar Metode Statistik ( Jilid II ). LP3ES. Cetakan Ketujuh Belas. Jakarta. 66 Hall, William K. 1980. Survival Strategies in a Hostile Environment. Harvard BusinessReview 58 (September-October): pp. 75-85.

Han, Jin K., Namwoon Kim., and Rajendra K. Srivastava., 1998. Market Orientation andOrganizational Performance: Is Innovation a Missing Link?. Journal of Marketing,Vol 62, (Oktober 1998), pp. 30-45.

Hamel, Gary and C.K. Prahalad. 1989. Strategic Intent. Harvard Business Review 67 (MayJune):pp. 63-76. Henderson, Bruce. 1983. The Anatomy of Competition. Journal of Marketing 47 (Spring): pp. 7-11.

Kurniawan, B.P., 2006. Keunggulan Bersaing Berkelanjutan : Teoti dan Aplikasi. Jakarta: MitraWacana Media.

Lengnick-Hall, C.A. 1992. Innovation and Competitive Advantage: What We Know andWhat We Need to Learn. Journal of Management 18. pp. 399-429. __________. 1992. Core Capabilities and Core Rigidities: AParadox in Managing NewProduct Development. Strategic Management Journal, 13 (Summer). pp. 111-125 __________. 1995. The Wellspring of Knowledge: Building and Sustaining The Source ofInnovation. Boston Masachusetts, USA: HBS Press.

Liany, Lies. 2003. Analisis Faktor-faktor yang Mempengaruhi Kreativitas Strategi

Pemasaran dan Pengaruhnya terhadap Kinerja Pemasaran Perusahaan

Permebelan dan Kerajinan yang Tergabung di dalam ASMINDO JawaTengah.Tesis (Tidak Dipublikasikan). Semarang: Program Pascasarjana UniversitasDiponegoro.

Lukas, Bryan A. and Ferrell, O. C., 2000. The Effect of Market Orientation [11]on ProductInnovation. Journal of The Academy of Marketing Science, Vol. 28, No. 2. pp. 239247.Maidique, M., and Patch, P. 1988). Corporate Strategy and Technological Policy in Reading

in the Management of Innovation, 2 nd (eds), M. Thusman and W. Moore (eds),Cambridge, MA: Ballinger Publishing Company

Mansfield, E. 1988. The Speed and Cost of Industrial Innovation in Japan and the UnitedStates External vs. Internal Technology. Management Science, 34, 10, pp.1157-1168.

Rahim, Abdul. 2009. Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Terasidi Kecamatan Puger kabupaten Jember. Jember : Politeknik Negeri Jember

Santoso. 2003. Analisis Pengaruh Inovasi dan Kreativitas Program Pemasaran terhadapKinerja Pemasaran Usaha Kecil Industri Kerajinan Keramik di Sentra Kasongan,Kabupaten Bantul. Tesis (Tidak Dipublikasikan). Semarang: Program PascasarjanaUniversitas Diponegoro

Singarimbun, Masri dan Sofian Effendi, 1995. Metode Penelitian Survai. Jakarta: PustakaLP3ES Indonesia.

Slater, Stanley F. and John C. Narver. 1994. Does Competitive Environment Moderate the

Market Orientation-Performance Relationship?. Journal of Marketing, Vol. 58(January), pp. 46-55.

Supranto, J. 2000. Statistik, Teori dan Aplikasi ( Jilid I, Edisi Enam). Jakarta : Erlangga.

Suprapti. 2002. Membuat Terasi. Yogyakarta: Liberty

Thompson, Vixtor A., 1969. Bureaucracy and Innovation. University of Alabama Press.

Tidd, Joe., et al., 2001. Managing Innovation Integrating Technological. Market and Organization Change, John Willey and Sons, Ltd, England.

Usman, H dan Purnomo S.A. 2004. Metodologi Penelitian Sosial. Jakarta : Bumi Aksara.

Voss, G.B. and Voss Z.G., 2000. Strategic Orientation and Firm Performance in an Artistic Environment. Journal of Marketing, Vol. 64, (January), pp. 67-83Waterhouse, John and Svendsen Ann. 1998.Strategic Performance Monitoring and Management: Using Non-Financial Measures to Improve Corporate Governance.The Canadian Institute of Chartered Accountant Wells, Barron and Nelda Spinks. 1996. Ethics Must be Communicated from The Top Down.Career Development International, 1/7, pp. 28-33

Wolpert, John D., 2002. Breaking Out of The Innovation Box. Harvard Business Review,August 2002, pp. 78.

Wolfe, Richard A. 1994. Organizational Innovation: Review, Critique, and SuggestedResearch Directions. Journal of Management Studies 31 (3): pp. 405-431.

Wijaya, Surya Aji .2010. Konseptualisasi Penciptaan Keunggulan Bersaing BerkelanjutanPada Perusahaan Jamu Herbal di Provinsi Jawa Timur. Jember : Politeknik NegeriJember

Zahra, S.A., and Das, S.R. 1993. Innovation Strategy and Financial Performance inManufacturing Companies: An Empirical Study. Production and Operati on Management, 2,1, pp. 15-37.


Refbacks

  • Saat ini tidak ada refbacks.