Development Strategy of Cattle Beef Community Farming Center (SPR) in Jember Regency

Abstract

As one of the beef cattle central areas in East Java Province, the local government of Jember regency has a strong commitment to always increase livestock production and improve the  welfare of breeders through the establishment of cattle beef community husbandry center (SPR). Conceptually, the institution is formed with the aim of consolidating small breeders to become  a  collective  business  in  order  to  facilitate  its  services.  However,  institutional management is not as easy as imagined, so that until now it has not been able to realize the goals as  expected.  The  important  problems  faced  by  SPR  of  beef  cattle  in  this  region  are  the  low productivity  of  livestock  and  the  small  income  of  breeders. The  study focused on  three  main areas. The first area was aimed to identification of key factors in the development of SPR for beef cattle. The second area formulated a strategy so that the productivity and income of breeders in SPR can be increased. The third area translated the chosen strategy into operational models that could be applied to the institution. Development strategies were formulated with the SWOT method  (Strengths,  Weaknesses,  Opportunities,  Threats),  while  the  operational  model  design used descriptive methods. The synthesis results from alternative strategies showed the need for business diversification by forming productive business groups in the SPR. This business group will  be  managed  various  potentials  into  high  value-added  commercial  products,  such  as  the production  of  complete  feed,  vermicompost, livestock  breeding  and  processing  of  various livestock products. The role of local government is needed to empower this group by conducting intensive  technical  assistance,  providing  facilities  and  infrastructure  assistance,  forming partnerships with stakeholders, and promoting.