A Systematic Literature Review of Influential Theories in Publicity Materials Development for English for Professional Communication
DOI:
https://doi.org/10.25047/jeapco.v10i2.5068Keywords:
Publicity materials, systematic literature review, public relations, media and communication, marketing, English for Professional CommunicationAbstract
Publicity materials are crucial tools in public relations, media communication, and marketing, playing a significant role in shaping public perception and disseminating key messages. This paper addresses the gap in comprehensive understanding and systematic exploration of the theoretical foundations and practical frameworks that guide the development of these materials. Utilizing a systematic literature review, we analyze existing frameworks and theories related to publicity materials, with a specific focus on their application in educational settings for undergraduate students learning English for Professional Communication. By synthesizing insights from seminal works and contemporary studies, this paper equips educators, students, and practitioners with a robust understanding of the principles, best practices, and innovative approaches for creating impactful publicity materials. Our findings highlight the evolution of publicity materials, the integration of digital platforms, personalization strategies, data analytics, and ethical considerations. These insights offer practical guidance for enhancing educational and professional development curricula, ensuring the effective use of publicity materials in various contexts.
References
Achrol, R. S., & Kotler, P. (1999). Marketing in the network economy. Journal of marketing, 63(4_suppl1), 146-163.
Armstrong, G. (2009). Marketing: an introduction. Pearson education.
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10), 321-339.
Berger, A. A. (2018). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.
Berkman, L. F. (1995). The role of social relations in health promotion. Psychosomatic medicine, 57(3), 245-254.
Blattberg, R. C., Briesch, R., & Fox, E. J. (1995). How promotions work. Marketing science, 14(3_supplement), G122-G132.
Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.
Botan, C. H., & Taylor, M. (2004). Public relations: State of the field. Journal of communication, 54(4), 645-661.
Carey, J. W., & Adam, G. S. (2008). Communication as culture, revised edition: Essays on media and society. routledge.
Carr, C. T., & Hayes, R. A. (2015). Social media: Defining, developing, and divining. Atlantic journal of communication, 23(1), 46-65.
Castells, M. (2013). Communication power. Oxford University Press, USA.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Chandler, D., & Munday, R. (2011). A dictionary of media and communication. OUP Oxford.
Cooper, C., Booth, A., Varley-Campbell, J., Britten, N., & Garside, R. (2018). Defining the process to literature searching in systematic reviews: a literature review of guidance and supporting studies. BMC medical research methodology, 18, 1-14.
Cutlip, S. M. (1962). Effective public relations. Pearson Education India.
Daymon, C., & Holloway, I. (2010). Qualitative research methods in public relations and marketing communications. Routledge.
Dennis, A. R., Fuller, R. M., & Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly, 575-600.
Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2019). Marketing: Concepts and strategies. Cengage Learning EMEA.
Doyle, P., & Stern, P. (2006). Marketing management and strategy. Pearson Education.
Ferrell, O. C., Hartline, M., Hochstein, B. W., & Boivin, M. (2023). Marketing strategy. Cengage Canada.
Firat, A. F., Dholakia, N., & Venkatesh, A. (1995). Marketing in a postmodern world. European journal of marketing, 29(1), 40-56.
Flew, T. (2007). New media: An introduction. Victoria: Oxford University Press.
Glanz, K. (1997). Theory at a glance: A guide for health promotion practice (No. 97). US Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute.
Green, L. W., & Kreuter, M. W. (1991). Health promotion planning: an educational and environmental approach.
Grunig, J. E. (2013). Excellence in public relations and communication management. Routledge.
Grunig, J. E., & Grunig, L. A. (2013). Models of public relations and communication. Excellence in public relations and communication management, 285-325.
Hallahan, K. (1999). Seven models of framing: Implications for public relations. Journal of public relations research, 11(3), 205-242.
Hartley, J. (2012). Communication, cultural and media studies: The key concepts. Routledge.
Higgins, E. T. (1998). Promotion and prevention: Regulatory focus as a motivational principle. In Advances in experimental social psychology (Vol. 30, pp. 1-46). Academic Press.
Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations.
Houston, F. S. (1986). The marketing concept: what it is and what it is not. Journal of marketing, 50(2), 81-87.
Jefkins, F. (1992). What is Public Relations?. In Public Relations for Marketing Management (pp. 1-11). London: Palgrave Macmillan UK.
Jensen, J. F. (1998). ‘Interactivity’: Tracking a new concept in media and communication studies. Nordicom review, 19(1), 185-204.
Jensen, K. B. (Ed.). (2002). A handbook of media and communication research (pp. 254-272). London: routledge.
Keith, R. J. (1960). The marketing revolution. Journal of marketing, 24(3), 35-38.
Kent, M. L., & Taylor, M. (2002). Toward a dialogic theory of public relations. Public relations review, 28(1), 21-37.
Kotler, P. (2002). Marketing places. Simon and Schuster.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.
Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
Kotler, P. (2021). Marketing 4.0 do tradicional ao digital.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson education.
Kotler, P., & McDougall, G. H. (1984). Marketing essentials (Vol. 556). Englewood Cliffs, NJ: Prentice-Hall.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson Higher Education AU.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. John Wiley & Sons.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. London: Pearson.
Levitt, T. (1986). Marketing Imagination: New. Simon and Schuster.
Liberman, N., Idson, L. C., Camacho, C. J., & Higgins, E. T. (1999). Promotion and prevention choices between stability and change. Journal of personality and social psychology, 77(6)
Livingstone, S. (2004). Media literacy and the challenge of new information and communication technologies. The communication review, 7(1), 3-14.
Lull, J. (2000). Media, communication, culture: A global approach. Columbia University Press.
MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136-154.
Malhotra, N. K., Nunan, D., & Birks, D. F. (2020). Marketing research. Pearson UK.
McCarthy, E. J., Shapiro, S. J., & Perreault, W. D. (1979). Basic marketing (pp. 29-33). Ontario: Irwin-Dorsey.
McChesney, R. D. (2004). The problem of the media: US communication politics in the twenty-first century. NYU Press.
McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in dubious times. New Press, The.
McDaniel Jr, C., & Gates, R. (2018). Marketing research. John Wiley & Sons.
McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2022). Planning, implementing and evaluating health promotion programs. Jones & Bartlett Learning.
McQuail, D. (2010). McQuail's mass communication theory. Sage publications.
Moorman, C., & Rust, R. T. (1999). The role of marketing. Journal of marketing, 63(4_suppl1), 180-197.
Morgan, N., & Pritchard, A. (1998). Tourism promotion and power: creating images, creating identities. John Wiley & Sons Ltd.
Novawan, A., Walker, S. A., & Ikeda, O. (2024). The new face of technology-enhanced language learning (TELL) with artificial intelligence (AI): Teacher perspectives, practices, and challenges. Journal of English in Academic and Professional Communication, 10(1), 1-18.
Nutbeam, D. (1998). Evaluating health promotion—progress, problems and solutions. Health promotion international, 13(1), 27-44.
Nutbeam, D., & Kickbusch, I. (1998). Health promotion glossary. Health promotion international, 13(4), 349-364.
Okoli, C. (2015). A guide to conducting a standalone systematic literature review. Communications of the Association for Information Systems, 37.
Pender, N. J., Murdaugh, C. L., & Parsons, M. A. (2006). Health promotion in nursing practice.
Pride, W. M., & Ferrell, O. C. (2004). Marketing: concepts & strategies. Dreamtech Press.
Purssell, E., & McCrae, N. (2020). How to perform a systematic literature review: a guide for healthcare researchers, practitioners and students. Springer Nature.
Rafaeli, S. (1988). From new media to communication. Sage annual review of communication research: Advancing communication science, 16(1), 110-134.
Rogers, E. M. (1986). Communication technology. Simon and Schuster.
Rossiter, J. R., & Percy, L. (1987). Advertising and promotion management. McGraw-Hill Book Company.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Schultz, F., Utz, S., & Göritz, A. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public relations review, 37(1), 20-27.
Seitel, F. P. (2017). The practice of public relations. Pearson.
Shimp, T. A. (2000). Advertising promotion. Supplemental Aspects of Integrated, 4, 245-273.
Smith, R. D. (2020). Strategic planning for public relations. Routledge.
Stieglitz, S., & Dang-Xuan, L. (2013). Social media and political communication: a social media analytics framework. Social network analysis and mining, 3, 1277-1291.
Strauss, J., & Frost, R. (2014). E-marketing. Pearson.
Thompson, J. B. (1995). The media and modernity: A social theory of the media. Stanford University Press.
US Preventive Services Task Force, United States. Office of Disease Prevention, & Health Promotion. (1996). Guide to clinical preventive services: report of the US Preventive Services Task Force. US Department of Health and Human Services, Office of Public Health and Science, Office of Disease Prevention and Health Promotion.
Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations: Strategies and tactics. Pearson.
Yates, J., & Orlikowski, W. J. (1992). Genres of organizational communication: A structurational approach to studying communication and media. Academy of management review, 17(2), 299-326.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Adriadi Novawan, Enik Rukiati, Nodistya Septian Indrastana, Julien Arief Wicaksono, Gullit Taufan Tornado, Osamu Ikeda
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
