Perancangan Asset Visual Sebagai Langkah Pertama Branding (Brand Identity) Pada Social Enterprise
The Design Of Visual Assets As The First Step In Branding (Brand Identity) For A Social Enterprise
DOI:
https://doi.org/10.25047/j-dinamika.v9i2.5114Keywords:
branding, brand identity, asset visual, design guidance, social enterpriseAbstract
Perusahaan atau organisasi yang baru merintis memerlukan langkah awal untuk meningkatkan awareness khalayak sasarannya. Salah satu hal penting yang perlu dilakukan sebagai langkah awal adalah pengembangan brand identity yang merupakan bagian dari company branding. Brand identity merupakan berbagai unsur perusahaan yang berbentuk visual seperti logo, warna, tagline, dan elemen lainnya. Tak terkecuali bagi social enterprise dari Depok, DC Coaching, yang baru saja ingin mengembangkan organisasinya yang berfokus pada pelatihan-pelatihan sosial untuk pengembangan diri. Berdasarkan hasil wawancara dan diskusi dengan menajemen DC Coaching, organisasi ini belum memiliki elemen-elemen pembentuk brand identity. Oleh karena itu pengabdian masyarakat ini berusaha membantu mendesain elemen-elemen brand identity seperti warna khas organisasi dan elemen dasar yang digunakan pada berbagai publikasi yang kemudian disebut asset visual. Metode pada pengabdian ini adalah Model ADDIE (Analyse-Design-Development-Implementation-Evaluation). Hasil dari pengabdian ini berupa design logo utama, desain 3 logo komunitas dan template Instagram untuk feeds dan story dengan karakteristik warna yang sesuai dengan mitra.
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