STRATEGI PENINGKATAN MUTU KECAP ASIN BERBASIS HARAPAN PELANGGAN (Studi Kasus Perusahaan Kecap Asin Cap Ikan Suramas, Kecamatan Kaliwates, Kabupaten Jember)
DOI:
https://doi.org/10.25047/jii.v13i3.100Abstract
Kecap asin merupakan industri makanan yang mempunyai perkembangan yang cukup pesat. Meningkatnya jumlah penduduk dan tingkat konsumsi kecap menyebabkan pasar kecap asin  menjadi sangat prospektif .Hal ini menjadi daya tarik kuat bagi perusahaan besar untuk merambah kedalam bisnis pengolahan kecap asin.Persaingan usaha yang sangat ketat menyebabkan perusahaan kecap asin skala kecil kehilangan pasarnya karena mutu produk nya kalah bersaing dengan produk dari perusahaan besar. Jika dibiarkan, keadaan ini dapat berakibat pada hilangnya daya saing perusahaan kecap asin skala kecil.Penelitian ini bertujuan untuk merumuskan strategi peningkatan mutuk ecap asin berbasis harapan pelanggan pada perusahaan skala kecil.Penelitian dilakukan secara studi kasus di perusahaan kecapasin cap IkanSuramas di Kabupaten Jember. Metode yang digunakan adalah Quality Function Deployment (QFD) untuk menentukan prioritas persyaratan pelanggan dan persyaratan teknis, dan fuzzy Analytical Hierarchy Process (AHP) untuk merumuskan strategi peningkatan mutu produk kecap asin.Hasil penelitian menunjukkan bahwapersyaratan teknis yang menjadi prioritas untuk diperbaiki dalam rangka meningkatkan kinerja prioritas atribut mutu yang mampu memuaskan harapan pelanggan adalah 1) proses pengemasan; 2) proses distribusi dan pemasaran produk; 3) proses fermentasi; 4) proses penambahan bahan pengawet; 5) proses pemasakan dengan penambahan gula dan bumbu; dan 6) proses pengendapan dan penyaringan. Alternatif strategi peningkatan mutu kecap asin yang efektif adalah strategi Gugus Kendal iMutu (GKM).Downloads
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