Efficiency Of Beef Cattle Supply Chain Management Using Digital Marketing
DOI:
https://doi.org/10.25047/tefa.v2i2.5542Keywords:
beef cattle, demand, supplyAbstract
This study aimed to analyze the efficiency of beef cattle supply chain management in Jember Regency during and after the Eid al-Adha period, and to evaluate the role of digital marketing in improving distribution. The research was conducted in July 2024 using a survey method with purposive sampling for selecting farmers and snowball sampling for marketing institutions. The results showed three marketing patterns: Pattern I (Producers directly to consumers using the “SAPI SIP” digital platform), Pattern II (Producers – Wholesalers – Agents outside the city/province), and Pattern III (Producers – Wholesalers – Religious institutions – Consumers). The most efficient marketing pattern during the Eid al-Adha period was Pattern I, with the highest farmer price share: 95.24% for male cattle and 94.29% for female cattle. This was due to the direct-to-consumer approach via digital marketing, which reduced intermediaries and transaction costs. After Eid al-Adha, Pattern I remained the most efficient for male cattle (88.00%), while Pattern III showed slightly higher efficiency for female cattle (90.17%) due to strong institutional buyer networks. These findings indicate that digital marketing can significantly improve supply chain efficiency and enhance farmer welfare, especially during seasonal demand surges.
References
[1] R. Prastiya et al., “Quality and kinematic characteristics of Bali bulls frozen semen with purified green tea extract epigallocatechin-3-gallate antioxidant addition in diluent,” Open Vet J, vol. 14, no. 8, p. 2040, 2024, doi: 10.5455/ovj.2024.v14.i8.33.
[2] R. A. Prastiya, T. Sardjito, A. L. Saputro, S. Y. Hayanti, N. Haryuni, and S. M. Sasi, “In vitro study of resveratrol as an antioxidant for boar semen preservation: A systematic review,” Jan. 01, 2025, Veterinary World. doi: 10.14202/vetworld.2025.85-94.
[3] H. Y. Sikone, N. Haryuni, and E. P. Dos Santos, Kapita Selekta Sistem Produksi Ternak di Nusa Tenggara Timur. Blitar: PT. Bestindo Berkah Lestari, 2024.
[4] D. N. Edi and N. Haryuni, Bahan Pakan Ternak Sumber Serat. Malang: AE Publishing, 2023.
[5] D. N. Edi and N. Haryuni, “Estimation of Greenhouse Gas Emission Burden of Livestock Sector in East Java Province, Indonesia,” Jurnal Teknologi Lingkungan, vol. 24, no. 2, pp. 157–165, 2023.
[6] A. Choliq, “Peran Usaha Budidaya Ternak Domba Skala Rumah Tangga Dalam Meningkatkan Pendapatan Petani Di Banjernegara,” in Seminar Nasional Kebangkitan Peternakan, Semarang, 2009.
[7] N. Hasanah, N. Haryuni, and A. P. Yulinarsari, Strategi Menjadi Wirausaha Pemula. Sukabumi: CV. Haura Utama, 2023.
[8] N. Hasanah, H. Subagja, and N. D. Wahyono, “Supply Chain Management Local Beef cattle: Fat Tail Beef cattle in
Jember Indonesia During and After Eid Adha,” 2022.
[9] Kartadjumena, Eriana, A. Wijaya, and A. N. Fathonah, “Usaha Berkelanjutan melalui Korporatisasi Peternakan: Analisis Persepsi Peternak di Indonesia,” Jurnal Ekonomi dan Manajemen Teknologi , vol. 6, no. 2, 2022.
[10] M. A. Alfami and N. Haryuni, “Identification of Beef Farming in Dayu Village,” Bestindo of Animal Science , vol. 1, no. 1,
pp. 27–34, 2024.
[11] M. Muhsin and N. Haryuni, “Identification of Slaughter Goat Farming in Dayu Village, Nglegok District, Blitar District,” Bestindo of Animal Science, vol. 1, no. 1, pp. 1–10, 2024.
[12] E. Sundari, N. Haryuni, and Y. Alam, “Analysis of the Impact of Foot and Mouth Disease (FMD) on the Income of Beef Cattle Breeders in Ponggok District, Blitar Regency,” Bestindo of Animal Science , vol. 1, no. 2, pp. 107–112, 2024.
[13] N. D. Wahyono, N. Hasanah, and R. Parmawati, “The Role of Socio-economic Conditions, Energy Consumption, and
Environmental Conditions on the Livestock Production in Indonesia,” International Journal of Energy Economics and Policy
, vol. 12, no. 6, pp. 486–494, 2022.
[14] N. Hasanah and Z. Fanani, “Factors influencing the revenue of broiler open house system partnership corporate X in Indonesia,” Journal of Development Research , vol. 2, no. 1, pp. 28–31, 2018.
[15] D. R. Nendissa, “The role of renewable and nonrenewable energy on agricultural economics in Indonesia,” International Journal of Energy Economics and Policy , vol. 12, no. 3, pp. 352–360, 2022.
[16] M. R. Fanani, N. Haryuni, and Lestariningsih, “Economic Feasibility Analysis of Cattle Fattening Business Case Study at Lembu Handhini Farm in Blitar Regency, East Java Province, Indonesia,” Journal of Development Research, vol. 7, no. 2, p. Process, Dec. 2023, doi: 10.28926/jdr.v7i2.208.
[17] N. Hasanah, Nurkholis, B. Prasetyo, and Z. E. Fitri, Supply Chain Management: Ternak Ruminansia. Blitar: PT. Bestindo Berkah Lestari, 2024.
[18] N. D. Wahyono, N. Hasanah, and R. Parmawati, “The Role of Socio-economic Conditions, Energy Consumption, and Environmental Conditions on the Livestock Production in Indonesia,” International Journal of Energy Economics and Policy , vol. 12, no. 6, pp. 486–494, 2022.
[19] C. Alfin, N. Haryuni, and E. Endriawan, “Study of Handling of Animal Market Waste in Probolinggo City,” Bestindo of Animal Science, vol. 1, no. 3, pp. 161–170, 2024.
[20] N. Hasanah, A. Putri Yulinarsari, A. Izzulhaq, and N. Haryuni, “Evaluasi good farming practice peternakan sapi potong di Lamongan-Jawa Timur Evaluation of good farming practice for beef cattle farming in Lamongan Cattle-East Java,” in The 5th National Conference of Applied Animal Science 2024, 2024, pp. 72–82. doi: 10.25047/animpro.2024.715.
[21] E. Endriawan, C. Alfin, and N. Haryuni, “Study of Biogas Reactor Construction to Reduce the Negative Impact of Waste in Animal Markets,” Bestindo of Animal Science, vol. 1, no. 3, pp. 171–178, 2024.
[22] N. Haryuni, Harliana, and Y. Alam, “Basic Knowledge of Animal Feed Formulation,” Tropical Poultry Science and Technology , vol. 1, no. 1, pp. 25–33, 2024.
[23] N. Haryuni, H. Harliana, M. Khoirul Muanam, Y. Alam, and A. Izzudin, “Pelatihan Pembuatan Pakan Sapi untuk Meningkatkan Kesejahteraan Masyarakat Melalui Ketahanan Pangan Nasional,” Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat, vol. 4, no. 2, pp. 152–160, Mar. 2024, doi: 10.59395/altifani.v4i2.537.
[24] Y. Suryaningsih, “Kualitas Dan Palatabilitas Silase Daun Mangrove Pada Ternak Domba Ekor Gemuk,” Cermin: Jurnal Penelitian, vol. 3, no. 2, 2019.
[25] N. Hasanah, Nurkholis, B. Prasetyo, and Z. E. Fitri, Supply Chain Management: Ternak Ruminansia. Blitar: PT. Bestindo Berkah Lestari, 2024.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Niswatin Hasanah, Budi Prasetyo, Nurkholis, Zilvanhisna Emka Fitri, S Riansyah, S. H Sono, D Prihatiana, Nanang Dwi Wahyono, N Haryuni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
