Socialization Of Marketplace Activation As A Promotional Media to Increase Sales in Gawerejo Village, Karangbinangun, Lamongan
DOI:
https://doi.org/10.25047/j-dinamika.v11i2.6524Keywords:
stategi, promosi, e-commerce, UMKMAbstract
Micro, small, and medium enterprises (MSMEs) are one of the forms of productive economic activity that play a vital role in driving Indonesia’s economic growth in recent years. One of the MSMEs that has been developing in Lamongan Regency is a bag-producing enterprise located in Gawerejo Village, Karangbinangun. To date, its promotional activities remain very limited, while sales are conducted directly to consumers through traditional markets. This marketing pattern often requires considerable time and effort but has yet to effectively expand its market share. Therefore, an innovative breakthrough is needed through the utilization of e-commerce by developing a website that serves both as a promotional medium and as a means to increase product sales. The output of this community service program is expected to include an expansion of market share and an increase in the number of sales transactions, even though the increase in turnover has not yet been significant. Through an e-market–based marketing system, all transactions can be conducted online, simplifying the buying and selling process as well as sales record-keeping, since everything is automatically integrated. In addition, this method is more efficient in terms of both cost and time, as all processes are carried out digitally.
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