Industry Development Strategy Based on Purple Sweet Potato using SWOT and ANP in Bondowoso Regency


  • Aulia Brilliantina Politeknik Negeri Jember
  • Nurul Istiqomah Politeknik Negeri Jember



Purple Sweet Potato, ANP, SWOT, industry, strategy


Purple Sweet potato is one of the products that become the image of Bondowoso district. So, the existence of Purple Sweet potato is very supportive to the continuity industry based on Purple Sweet potato. The main purpose of this research is determining methods that can be used to select the industrial development strategies. One of the decision-making methods that can be used for the selection of industrial development strategies is the Analytic Network Process (ANP) method. In the formulation of strategies is also used SWOT analysis. Based on the research, a priority strategy is obtained, namely the ST strategy, namely developing clean purple sweet potato production, improving quality through good post-harvest, and making regulations for business partners


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How to Cite

Brilliantina, A., & Istiqomah, N. (2021). Industry Development Strategy Based on Purple Sweet Potato using SWOT and ANP in Bondowoso Regency. Jurnal Ilmiah Inovasi, 21(1), 13–17.

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